Den Hartogh
Lead generationOutbound for agencies · SalesLobe

Future Marketing

Future Marketing is a marketing agency that builds AI colleagues for other agencies. Their clients asked for outbound, but answering every reply in each client's tone was work they could not staff.

TypeOutbound for agencies · SalesLobe
Year2026
StackSalesLobe, Reply handling, Client portal
Future Marketing
The challenge

Campaigns are easy to start. Following up every reply, the same day and in the right voice for each client, is what eats the hours and decides whether outbound pays off.

What we did

A marketing agency that now offers outbound to its own clients, without hiring a reply team.

SalesLobeReply handlingClient portal
  • 01Set up outbound per client in SalesLobe, with a playbook for each brand voice
  • 02Replies are labelled automatically: hot, warm, out of office, not now
  • 03Corty drafts every answer in the client's voice; the agency approves before it goes out
  • 04Client portal and weekly reports, so each client sees what happens
Result

Outbound is now a service Future Marketing sells to its clients. Reply handling went from a job they could not staff to a check they do.

We're a marketing agency. SalesLobe is what let us add outbound for our clients: Corty handles the replies in each client's voice, and we still decide what goes out. Reply handling went from a job we couldn't staff to something we just check.
Daley van DiestFuture Marketing

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