Den Hartogh Solutions grew from years of doing cold outreach by hand: building lists, writing emails, following up across markets and languages. We learned what works and what doesn't, then started automating the parts that ate the most time.
About
A senior GTM team that builds and runs the work itself.
DHS combines outbound, AI and custom software for B2B companies. No handoffs, no account-management layer: the people shaping the strategy also build the systems and stay until it works.

Punta Cana ↔ Europa
WHO YOU'RE WORKING WITH
Founded and led by Paul Den Hartogh.
No account managers, no handoffs to a dev team you never meet. The people who map your process are the people who ship the code and stay until it works.
We built SalesLobe, an AI reply system running at multiple outbound agencies, and the product matcher that cut IB Data's manual matching by ~85%. Production systems, running today, operated by the teams that own them.
Every diagnostic conversation on this site lands directly with the founding team.
Our story
That led to SalesLobe, an AI reply system now running at multiple outbound agencies, and the product matcher that cut IB Data's manual work by roughly 85%. Each project taught us the same thing: the hard part is never the code. It is knowing what to build.
Today we operate from Punta Cana and Arnhem, serving B2B companies across Europe and Latin America. Outbound campaigns on one side, custom AI systems on the other. Senior work, end to end, with no unnecessary handoffs.
How we work
AI-Driven, Human-Led
We use AI where it adds real value. Decisions stay with people. Every system has a human-in-the-loop where it matters.
Measurable Results
Time saved. Errors prevented. Revenue lifted. We agree on success criteria before we start, and measure them after.
Full Transparency
No black boxes. Every system we build is meant to be understood and operated by your team. You see what happens and own the result.
Built to Last
Systems that live and improve. Not demos that break in production. Code you own, dashboards you read, rules you adjust yourself.
Company information
Legal entity
Den Hartogh Solutions
Chamber of Commerce
93891237
Business focus
AI-powered lead generation and custom systems
Locations
Arnhem, NL and Punta Cana, DR
Personal work
Video and creative work
Separate from the agency work, founder Paul Den Hartogh produces video and creative content under dhs.works. A personal project, not a service.
Visit dhs.works