Everyone automates. Most automate the wrong things.
We find where time and money leak, then build custom systems that classify, match and decide. Confident cases run on their own, the rest goes to your team.
Illustration of the routing pattern used in the IB Data matcher.
Run an automation and see what lands where.
A Make scenario with AI and Airtable, the way we build them. Confident cases run on their own, doubtful ones go to your team with the reason.
Worked example at 85% handled automatically. The diagnostic gives you real numbers.
- 1Email: quote request
- 2AI reads
- 3Rules & confidence
- 4Airtable
- 5Outcome
Email: quote request → Draft quote ready, task in CRM
Recreated example of a Make scenario with Airtable, as we build them for clients.
Happy with this sketch? Save it and it will be in your message.
Real systems, not fragile flows.
Human in the loop
AI proposes, your team decides on exceptions. Full override and audit trail.
Rules first
Exact rules, then confidence scoring, AI only as a fallback.
Self-service
Your team adjusts thresholds and routing without a deploy.
Observable
Every decision logged, dashboards your team actually reads.
Know what is worth building before you spend on it.
Describe how your business runs. The assistant asks what a consultant would and gives you a map: what to automate, what to leave alone and a realistic price range. Whether we work together or not.
- 01Ten questions, about ten minutes
- 02A written map with priorities
- 03Price range per option, as a PDF
Systems we built and run.
IB Data
Product matcher for building materials data: rules first, AI as a fallback, people on the exceptions.
SalesLobe
Our own outbound platform for agencies: research, writing and reply handling with an AI agent and human approval.
Airtable & Make
Airtable bases connected through Make: intake, routing, follow-up and reporting, with AI where it helps.
Fixed ranges, no hourly surprises.
Diagnostic
Chat or call, concrete map included.
One core process
4–6 weeks, weekly demo.
Multiple processes
6–8 weeks, full handover.
Indicative ranges excluding VAT. Final price after the diagnostic.
Know what is worth building before you spend on it.
Describe how your business runs. The assistant asks what a consultant would and gives you a map: what to automate, what to leave alone and a realistic price range. Whether we work together or not.