DirectLink
DirectLink connects banks, currencies and business systems to Twinfield, so finance teams see accurate figures every day. We ran outbound to find and approach the companies and accounting firms that need exactly that.
The challenge
DirectLink sells to a specific group: finance teams and accountants working in Twinfield. Broad campaigns would waste their name; every email had to show we understood their administration.
What we did
Researched outbound that brought DirectLink into conversation with new customers, efficiently.
OutboundSalesLobe
- 01Target list of companies and accounting firms that work in Twinfield
- 02Short, personal emails per company about their daily bank and currency processing
- 03Daily approved batches, adjusted on the replies of the first weeks
- 04Every reply sorted and answered, interested leads straight to Edwin
Result
New customers approached efficiently and conversations started, without DirectLink spending its own time on prospecting.
Paul approached new customers for us in an efficient way. Well researched, in our tone, and we only had to take the conversations.
Want something like this?
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